Starbucks is bringing back some of its most anticipated holiday merchandise this season, including the original Bearista™ Glass Cold Cup and a new mystery-box collection. There’s also good news for fans of the annual Red Cup Day tradition: Red Cup Day returns November 17, giving customers a chance to receive a collectible reusable holiday cup with the purchase of a handcrafted holiday beverage.
If you're planning to shop Starbucks' holiday collection this year, there are three dates worth marking on your calendar. The mystery Bearista cups arrive first, followed by Red Cup Day, and then the return of the original glass Bearista cup in December. Since the merchandise releases are limited, checking your local coffeehouse early may be worthwhile.
Upcoming Starbucks Holiday Releases
1. Mystery Glass Bearista Cold Cups — November 10
Starbucks is introducing a new Surprise Box Edition of its Glass Bearista Cold Cups. Each box contains one mystery character, and you won't know which Bearista you've received until you open it.
Release date: 11/10/26
Each box contains one mystery Glass Bearista.
Character selection is a surprise.
Available at Starbucks coffeehouses in limited quantities, while supplies last.
2. Starbucks Red Cup Day — November 17
The annual Red Cup Day tradition is returning! Customers who purchase an eligible handcrafted holiday beverage can receive a FREE collectible, reusable holiday cup.
Event date: 11/17/26
Purchase any qualifying handcrafted holiday beverage.
Receive a collectible reusable holiday cup.
Available while supplies last; participating locations and offer terms may apply.
3. Original Bearista Glass Cold Cup Returns — December 1
Missed out on the original Bearista cup before? Starbucks says the fan-favorite Glass Bearista Cold Cup will return to select coffeehouses on December 1.
Return date: 12/1/26
Available at select Starbucks coffeehouses.
Limited quantities; while supplies last.
How To Get It
Visit a participating Starbucks coffeehouse on the relevant release date.
For the mystery collection, ask for the Glass Bearista Surprise Box Edition.
For Red Cup Day, purchase an eligible handcrafted holiday beverage and ask about the reusable holiday cup.
For the original Bearista cup, check with your local store starting December 1.
Arrive early if you're hoping to get a specific item, since quantities are limited.
Heads Up
Mystery Glass Bearista cups launch 11/10/26.
Red Cup Day takes place 11/17/26.
The original Glass Bearista Cold Cup returns 12/1/26.
Mystery boxes contain surprise characters; specific designs cannot be selected in advance.
Red Cup Day requires the purchase of a qualifying handcrafted holiday beverage.
The reusable Red Cup is free with the qualifying purchase, not a no-purchase giveaway.
The original Bearista cup is returning to select locations only.
All three releases are available while supplies last.
If you want the mystery Bearista, November 10 is the date to watch. If you'd rather get the classic cup without the surprise-box element, December 1 is your best opportunity. And for anyone who enjoys Starbucks' annual holiday traditions, Red Cup Day on November 17 is worth adding to the calendar. Just remember that limited quantities mean availability isn't guaranteed.
