Baskin-Robbins is rolling out its signature Celebrate 31 discount on Saturday, October 31, 2026 — Halloween itself — giving Rewards members 31% off all scoops, all day long. The number 31 is the brand's identity: it started with 31 Flavors, one for each day of the month, and the chain now turns every 31st of the month into a guest-favorite deal.
On a typical day, a single regular scoop at a U.S. Baskin-Robbins shop runs $3.50–$5.50, and a double lands around $5.50–$7.50. A 31% off discount on those scoops shaves roughly $1.10–$1.70 per scoop off your ticket. For a family of four each ordering a double cone, that is about $9–$13 saved on a single stop — real money on a Halloween night out with the kids.
The catch is small but important: the discount applies only to scoops, and only in-store. Waffle cones, toppings, and sundaes are excluded, and delivery orders through apps are not eligible. You also need a free Baskin-Robbins Rewards account linked to your order.
The good news is that joining Rewards takes about two minutes, and the 31% off stacks on top of the usual points you earn on every purchase. Below we break down exactly how to claim it, what the fine print says, and how the deal stacks up against other Halloween freebies running the same weekend.
Quick Summary: Baskin-Robbins Celebrate 31 at a Glance
What | Detail |
|---|---|
Who | Free Baskin-Robbins Rewards members |
Where | U.S. Baskin-Robbins shops, in-store only |
When | October 31, 2026, all day during store hours |
How | Show Rewards account in app at checkout |
Limit | Per store policy; no code needed |
Worth | 31% off scoops, about $1.10–$1.70 saved per scoop |
What Is the Deal, Exactly?
Celebrate 31 is Baskin-Robbins' recurring monthly promotion: on any calendar month that has a 31st day, the chain offers 31% off all scoops, all day. The official Baskin-Robbins newsroom spells it out directly — discounted scoops on Oct. 31 as part of the Celebrate 31 holiday, "a guest-favorite deal offering 31% off all scoops, all day, every 31st."
That means on October 31, 2026, every regular scoop you order in a U.S. shop is automatically marked down by 31% at the register, as long as you are a Rewards member. There is no coupon code, no app-only flash window, and no buy-one-get-one mechanic. It is a straight percentage-off on the base price of the ice cream itself.
Because October 31 falls on a Saturday this year and lands on Halloween, the deal also doubles as a post-trick-or-treat treat. Parents can swing by after the costume parade, grab a discounted scoop, and let the kids pick from the full flavor board — including seasonal pumpkin and candy-cane-style offerings that rotate through the Baskin-Robbins menu.
What's Free (or Discounted)
The discount is narrower than it sounds, so it helps to separate what is covered from what is not.
Covered by the 31% off:
Any regular or large scoop of ice cream in a cup or a standard cake cone.
Multi-scoop orders (single, double, triple) — the discount applies per scoop.
All 31 Flavors on the board, including limited-time seasonal flavors.
Excluded by the official fine print:
Waffle cones — the premium cone upgrade is not discounted.
Toppings — hot fudge, sprinkles, whipped cream, and similar add-ons ring up at full price.
Sundaes — pre-built sundaes and splits are excluded.
Delivery — orders placed through third-party delivery apps or the delivery channel are not eligible.
In dollar terms, a typical double-scoop in a cake cone that normally costs $6.50 drops to about $4.49 after the discount. Add a waffle cone upgrade (usually +$0.99) and hot fudge (usually +$1.29), and those two line items stay at full price — so the smart play is to order scoops in a cake cone or cup and skip the add-ons if your goal is maximum savings.
How to Claim It Step by Step
Join Baskin-Robbins Rewards before you arrive. It is free and takes two minutes — sign up at the Rewards page or in the official app.
Check your local shop's hours on baskinrobbins.com — Celebrate 31 runs "all day," but only during that store's actual operating hours, which vary by location.
Walk in on October 31, 2026. The deal is in-store only; do not place a delivery or curbside order expecting the discount.
Pick your scoops from the flavor board. Remember that waffle cones, toppings, and sundaes are excluded.
Open the Baskin-Robbins app at the register and show your Rewards QR code, or give the phone number tied to your account.
Pay and enjoy. The 31% off should apply automatically at checkout. If it does not, ask the crew to verify your Rewards account is linked before you leave.
Who Is Eligible?
Any guest who is a registered Baskin-Robbins Rewards member is eligible. The program is free to join and open to anyone in the United States with a valid email address. There is no paid tier, no minimum spend, and no age restriction beyond the usual terms of service.
The deal is honored at participating U.S. Baskin-Robbins locations. Most franchised shops take part, but a small number of non-traditional locations — airports, stadiums, and some mall kiosks — may opt out. If you are driving specifically for the discount, call ahead or check the store locator on the official site to confirm.
International shops run their own promotions and do not necessarily follow the U.S. Celebrate 31 calendar. If you are reading this from outside the United States, treat the October 31, 2026 date as a U.S.-only deal and check your local Baskin-Robbins social channels for regional equivalents.
Important Fine Print to Know
The official footnote on the Celebrate 31 offer is short but worth reading twice:
"Offer valid on the 31st of the month. Waffle cones, toppings, and sundaes are excluded from discount. Pricing may vary. Offer not valid on delivery."
A few practical implications follow from that text. First, pricing may vary means the 31% off is calculated off the local menu price, which already differs between states and between mall and street-front shops.
Second, offer not valid on delivery means DoorDash, Uber Eats, and Grubhub orders will ring up at full price even if you apply your Rewards login. Third, the deal is one-day-only: if you miss October 31, the next Celebrate 31 does not arrive until December 31, 2026.
Time-zone-wise, the deal follows each store's local clock. A shop in Honolulu closes early by East Coast standards, and a shop in Anchorage may run late into the evening. If you are coordinating a cross-time-zone trip, plan around the store's posted hours, not the calendar date on your phone.
Frequently Asked Questions
How do I get 31% off at Baskin-Robbins on October 31?
Join the free Baskin-Robbins Rewards program, walk into a participating U.S. shop on October 31, 2026, order scoops, and show your Rewards QR code at checkout. The 31% off applies automatically to all scoops. There is no coupon code to enter. Waffle cones, toppings, and sundaes are excluded, and delivery orders are not eligible.
Who is eligible for the Celebrate 31 discount?
Any registered Baskin-Robbins Rewards member at a participating U.S. location is eligible. Sign-up is free at the official site. Most franchised shops take part, but non-traditional venues such as airports and stadiums may opt out. International Baskin-Robbins locations run separate promotions and are not bound by the U.S. Celebrate 31 calendar.
Is Celebrate 31 available in all states?
Yes, in principle. Participating U.S. shops in all 50 states honor the promotion, subject to local franchise decisions. Use the store locator on the official site to confirm your nearest shop. Pricing may vary by market, so the dollar amount you save will differ between, say, a high-rent urban location and a suburban strip-mall shop.
Can I use the discount on delivery orders?
No. The official fine print explicitly states the offer is not valid on delivery. That covers third-party apps like DoorDash and Uber Eats, as well as the in-app delivery channel. If you want the 31% off, you must order in-store. You can still earn Rewards points on delivery orders, but the Celebrate 31 discount will not apply.
Do waffle cones and toppings count for the discount?
No. The footnote excludes waffle cones, toppings, and sundaes from the discount. Only the scoops of ice cream themselves are marked down. If you want the deepest savings, order scoops in a cake cone or cup and skip the premium cone and hot-fudge upgrades, which ring up at full price on the same ticket.
When does the 31% off deal end?
The Celebrate 31 offer ends at close of business on October 31, 2026, local time. It is a single-day promotion. The next Celebrate 31 date falls on December 31, 2026, because November and February do not have a 31st. If you miss the Halloween date, you will have to wait until New Year's Eve for the next round of 31% off scoops.
Similar Deals Worth Checking Out
Halloween weekend 2026 is stacked with dessert and food promos that pair naturally with the Baskin-Robbins scoop discount. Our Halloween 2026 freebies roundup tracks the full lineup.
If you want something warm and caffeinated after the ice cream, the Dunkin' free medium coffee offer is a classic companion stop.
For a baked-goods treat, the Krispy Kreme apple-cider Original Glazed dozen promo and the Nothing Bundt Cakes free Bundtlet day are worth keeping on your radar as other free dessert deals.
Savory options running the same weekend include the Applebee's Halloween boneless wings deal and the 7-Eleven Halloween pizza and 7REWARDS treat code.
Together with the Baskin-Robbins 31% off scoops, you can build a full Halloween dinner-and-dessert crawl without paying retail on any single stop.
About Baskin-Robbins
Baskin-Robbins was founded in 1945 in Glendale, California, by Burt Baskin and Irv Robbins. The brand built its identity around the promise of 31 Flavors — one for every day of the month — which is why the number 31 shows up in everything from the logo to the Celebrate 31 promotion itself. Today it is one of the largest ice cream chains in the world, with shops across the United States and in dozens of international markets.
The chain is part of the Inspire Brands family, alongside Arby's, Buffalo Wild Wings, Dunkin', and Jimmy John's. For more on the brand's history and global footprint, the Wikipedia entry on Baskin-Robbins is a useful overview.
The official Baskin-Robbins newsroom publishes seasonal flavor announcements and promotion rules throughout the year, including the Halloween treats post that confirms the Celebrate 31 schedule.
The Rewards program, launched in recent years, is now the default way the chain personalizes offers, tracks birthday scoops, and runs promos like the 31% off all scoops deal. Joining is free and open to any U.S. guest at the Rewards signup page.
