Kohl's and Sephora are running a new Black Saturday morning giveaway: on Saturday, November 28, 2026, the first 200 shoppers at every Kohl's store receive an instant Sephora at Kohl's promotional gift — a coupon worth $5 to $100, redeemable that day on eligible beauty purchases in store.
Per the Kohl's investor-relations release, this is the first time the chain has run this specific Sephora-at-Kohl's coupon queue.
The giveaway is free to enter. No purchase is required to collect the coupon, and the release's footnote opens the promotion to legal residents of the 50 U.S. states and D.C. who are 18 or older.
The catch is the redemption rule: the coupon works only on 11/28, only inside a store, and only at the Sephora at Kohl's counter on eligible beauty. It does not spend on general merchandise, and it does not roll forward to Cyber Deals.
This is a separate promotion from Friday morning's Kohl's Cash drop. The November 27 instant Kohl's Cash is general store credit and explicitly cannot be spent on Sephora at Kohl's; the November 28 coupon exists only because that Friday Cash cannot touch the beauty counter. The two morning queues are different pools, different instruments, and different counters — you have to run them on two separate days.
Below we break down what the coupon is worth on paper, how it differs from the Friday Cash, when to arrive, and what to do if you miss the first 200.
Quick Summary
Label | Detail |
|---|---|
What | Sephora at Kohl's instant beauty coupon |
Who | First 200 shoppers per Kohl's store |
Where | Participating Sephora at Kohl's locations |
When | Sat Nov 28, 2026, at store open |
How | In person, first-come first-served, while supplies last |
Worth | $5–$100 random coupon, one per household |
Cost to enter | Free; no purchase necessary |
What Is the Deal
Kohl's announced the promotion in an October 30, 2026 investor-relations release titled "Now Arriving at The North: Kohl's November Holiday Savings Events." The relevant line reads: "For the first time ever, on Saturday, Nov. 28, the first 200 shoppers at every Kohl's store will receive an instant Sephora at Kohl's promotional gift, in the form of a coupon worth $5 to $100, to use on beauty purchases that day in store."
The coupon is handed out at the Sephora at Kohl's shop-in-shop inside the participating store. The release's footnote specifies that cards are available 11/28/26 at participating Sephora at Kohl's locations, distributed in person on a first-come, first-served basis and only while supplies last. A housekeeping cap applies: limit one card per household.
Two things the release does not spell out. First, it does not publish how the $5–$100 values are distributed across the 200 coupons per store. There is no tier table, no count of $100 cards, and no statement about whether amounts are random or pre-assigned.
Second, it does not publish the Saturday Nov 28 door time. The release confirms 5:00 a.m. for Black Friday Friday Nov 27; the Saturday opening hour is left to each store's published holiday hours, so verify yours locally before you drive over.
The pitfall most people miss: this is a coupon, not a free beauty product. If you walk away with a $5 coupon and never buy beauty that day, the value is $0. The discount only materializes when you pair it with a Sephora counter purchase you were already planning.
What's Free
Collecting the coupon costs nothing. You do not need a Kohl's charge card, a Kohl's Rewards membership, a Sephora Beauty Insider account, or a prior purchase to be handed the voucher in line.
The official release frames it as a first-come morning reward, and the footnote marks it NO PURCHASE NECESSARY.
Every coupon in the pool carries a $5 floor. That is the smallest possible value — enough to knock a few dollars off a travel-size moisturizer or a lip gloss, but not a meaningful discount on its own. The upside case is $100, which is real money toward a foundation, serum, fragrance or skincare set at the counter.
The eligible counter is the Sephora at Kohl's shop-in-shop, which stocks over 125 top beauty brands according to Sephora's own store page. The coupon applies to eligible beauty purchases at that counter; it is not a general Kohl's discount for apparel, home, toys or electronics.
For context, the same weekend wraps two adjacent free events. The Friday Nov 27 first-200 drop gives instant Kohl's Cash, and the Nov 27–30 Black Friday Sweepstakes lets shoppers enter in store or online for gift cards, product bundles and a $10,000 cash grand prize, with no purchase necessary.
How to Claim Step by Step
Confirm your store participates and its Saturday hours. The coupon is tied to participating Sephora at Kohl's locations; check the store page or call the counter before you leave. The release does not publish a single national Saturday door time.
Arrive before the published opening. The cutoff is the first 200 shoppers in line per store; once those coupons are handed out, the giveaway ends for that location. Black Saturday queues at mall-anchor stores typically start forming before doors open.
Wait in line. There is no app pre-check-in described in the release and no stated membership requirement. Keep one person per household in line, since the cap is one card per household.
Collect your coupon when store staff hand out the vouchers to the first 200 shoppers as they enter.
Read the fine print on the voucher before you leave the counter. Confirm the store, the Nov 28 same-day rule, and any listed exclusions.
Spend it that day at the beauty counter. The coupon is only redeemable in store at Sephora at Kohl's on 11/28; do not count on using it Sunday or online.
Who Is Eligible
On the public wording, any shopper physically in line at a participating Kohl's when doors open on November 28, and among the first 200, can receive one coupon. The release's footnote opens the promotion to legal residents of the 50 U.S. states plus D.C., age 18 or older. It does not condition the voucher on a charge card, a loyalty tier, or a prior purchase.
What it constrains is geography, timing and household size. The 200-coupon pool is per participating location, not one national giveaway. You cannot claim a coupon on November 27 or November 29, and the voucher is tied to in-store pickup at the line. The one card per household cap means two adults from the same home should not both queue for separate vouchers.
For shoppers who do want a loyalty angle, free Kohl's Rewards earns 5% back in Rewards on qualifying purchases every day and tracks earned Kohl's Cash separately. The coupon giveaway itself does not require that account.
Important Fine Print
The coupon is redeemable only in store at a Sephora at Kohl's location on 11/28/26; it is valid on eligible beauty purchases that day.
It does not apply to general merchandise, home, apparel, toys or tech, and it cannot be carried to Cyber Deals on Nov 29–30.
Only the first 200 shoppers per participating store receive a coupon. Beyond 200, there is no standby list and no rain check described in the release.
Coupon value runs $5 minimum to $100 maximum; the tier distribution is not disclosed, so the chance of pulling a $100 voucher is unknown.
Limit one card per household. The promotion is open to legal residents of the 50 U.S. states and D.C., 18+.
The Friday Nov 27 instant Kohl's Cash cannot be spent on Sephora at Kohl's; this Nov 28 coupon is the Sephora-side instrument, and the two do not merge.
Whether the Nov 28 coupon stacks with other in-store beauty promotions is not addressed in the release; check with the Sephora associate at the counter before checkout.
All coupons are subject to the posted Terms & Conditions; ask the store associate for the T&C sheet.
Reality check: if you arrive and the line is already past 200, you can still shop Black Friday Week pricing through Nov 28 and Cyber Deals Nov 29–30. What you miss is the voucher, not the sale.
Frequently Asked Questions
How much is the Nov 28 Sephora at Kohl's coupon actually worth?
The value ranges from $5 to $100 per person, awarded to the first 200 shoppers in line at each participating store on November 28. The release does not disclose the tier distribution, so a true expected value cannot be computed.
As a rough DHU estimate — not an official number — if most of the 200 coupons cluster near the $5–$10 floor with a small number of $25–$50 and a rare $100, the per-coupon average likely sits in the low double digits. The coupon only pays off if you buy beauty that day.
How is this different from Friday's Kohl's Cash giveaway?
They are two separate instruments. The Friday Nov 27 drop hands out instant Kohl's Cash, which is general store credit and, per the Kohl's Cash terms, is not valid on Sephora at Kohl's purchases.
The Saturday Nov 28 coupon exists only for the beauty counter, works only that day in store, and cannot be spent on general merchandise. In other words, the two mornings do not stack: Friday Cash skips Sephora, and the Saturday Sephora coupon skips everything else.
For the Friday side of the weekend, our separate Kohl's Black Friday Cash giveaway article breaks down the first-200 Nov 27 voucher in full.
Can I stack this coupon with a Sephora promo code or Beauty Insider discount?
The release does not say. It states the coupon is for eligible beauty purchases that day in store, subject to Terms & Conditions handed out at the counter. Whether it combines with Sephora Beauty Insider pricing, an in-store markup, or a separate Sephora savings code is not specified in the official wording, so confirm with the associate before you checkout.
Outside the Kohl's counter, Sephora runs its own member discount event; our Sephora savings event code guide covers the online tier discounts that apply on Sephora's own channels.
What time does the Saturday Nov 28 giveaway start?
The release confirms the Friday Nov 27 opening at 5:00 a.m. local, but it does not publish the Saturday Nov 28 door time; that hour is set by each store's published holiday schedule. Check your local Kohl's page or call the Sephora at Kohl's counter the night before. Crowd levels on Saturday are not disclosed by Kohl's, so we cannot promise a shorter line than Friday — plan to arrive early enough to make the first 200.
What if I don't make the first 200 at my store?
You still have options without queuing again. Black Friday Week pricing runs Nov 22–28 and Cyber Deals follow Nov 29–30, and the Nov 27–30 sweepstakes is free to enter in store or online with no purchase required.
For other same-weekend in-store freebies, JCPenney is handing out a free Hogwarts Express snow globe on Black Friday while supplies last — see the JCPenney snow globe details — and Michaels has a free advent calendar at checkout on Friday.
Similar Deals Worth Checking Out
Black Friday weekend 2026 queue giveaways across retail are mostly concentrated on Friday Nov 27, with Kohl's Saturday coupon the main beauty-side exception. Here are the other confirmed same-weekend freebies we are tracking:
Brand | Gift | Who gets it | When |
|---|---|---|---|
Kohl's (Nov 27) | $5–$100 instant Kohl's Cash | First 200 in line | Fri Nov 27, 5:00 a.m. |
Academy Sports | $20–$500 bonus card | First 100 in line | Fri Nov 27 |
Michaels | Free Craftsmas advent calendar | 500 at checkout | Fri Nov 27 |
Kohl's Sephora counter | $5–$100 beauty coupon | First 200 in line | Sat Nov 28 |
A few adjacent articles worth reading before you map your weekend route:
Kohl's Black Friday Cash giveaway: first 200 get $5–$100 on Nov 27 — the Friday morning drop, general store credit, Sephora excluded.
Academy Sports Line-Up to Win: first 100 get $20–$500 — the sporting-goods peer with a higher $20 floor.
Michaels free Craftsmas advent calendar on Black Friday — a checkout freebie with no queue required.
For the broader retail backdrop around this weekend's doorbusters, CNBC's retail coverage tracks holiday shopper behavior and chain-by-chain promotions as Black Friday unfolds.
About Kohl's and Sephora at Kohl's
Kohl's Corporation is a U.S. department-store retailer headquartered in Menomonee Falls, Wisconsin, founded in 1962 and publicly traded on the New York Stock Exchange under ticker KSS — the NYSE KSS listing carries the company quote. The assortment mixes national brands with Kohl's private labels and the Sephora at Kohl's shop-in-shop partnership.
Sephora at Kohl's places Sephora's beauty assortment inside Kohl's doors; shoppers can browse makeup, skincare, fragrance and haircare brands at the in-store counter, and the Sephora site carries the full brand lineup online.
This November 28 coupon giveaway is the first time Kohl's has run a dedicated Sephora-at-Kohl's queue voucher, per the company's October 30 release.
For the full holiday press kit and promotion wording, the Kohl's investor-relations release is the authoritative source; hours and stock at your nearest counter should be confirmed on the store page before the weekend.
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