The Sephora Savings Event 2026 is live right now, and it is the best time of year to stock up on premium skincare, makeup, and fragrance before the holiday rush. The promo code ALLONSALE unlocks tiered discounts for Beauty Insider members: Rouge members get 20 percent off, VIB members get 15 percent off, and Insider members get 10 percent off.
The event has already started for Rouge tier members (since October 30). VIB and Insider access opened on November 3. Everything — all tiers — ends on November 9, 2026, at midnight Eastern Time. That gives you about a week to shop, but popular products sell out fast, especially in the Sephora Collection and limited-edition holiday gift sets.
This year, there is a way to stack the discount even further. If you buy a Sephora electronic gift card through GiftCards.com using the promo code GIFTMORE, you get a $10 bonus gift card with any $100 purchase. Combine that with ALLONSALE and a Rouge 20 percent discount, and you are looking at an effective total savings of roughly 28 percent off your order.
That is a meaningful difference on a $100 La Mer moisturizer or a $60 Charlotte Tilbury setting spray.
This guide breaks down exactly which tier you are in, how to stack the gift card bonus, what products to buy first before they sell out, and how Sephora compares to Ulta, which is running its own holiday sale the same week. Read on before you check out.
Quick Summary
Detail | What You Need to Know |
|---|---|
Promo code | ALLONSALE |
Rouge discount | 20% off (started Oct 30) |
VIB discount | 15% off (started Nov 3) |
Insider discount | 10% off (started Nov 3) |
Ends | November 9, 2026 (midnight ET) |
Required | Free Beauty Insider membership |
In-store / online | Both |
What Is the Deal
The Sephora Savings Event is the retailer's annual fall discount event, held every November in the lead-up to Black Friday. It is the only time all year that Sephora offers a sitewide percentage-off discount across its entire beauty assortment — skincare, makeup, haircare, fragrance, and even tools like hair dryers and makeup brushes.
The discount is tiered based on your Beauty Insider membership level. The more you spend at Sephora in a calendar year, the higher your tier and the bigger your discount. Rouge members (who spend $1,000 or more annually) get the deepest discount at 20 percent off. VIB members (spend $350 to $999 annually) get 15 percent off. Insider members (the free, entry-level tier) get 10 percent off.
All three tiers use the same promo code: ALLONSALE. You enter it at checkout, and Sephora automatically applies the percentage that matches your membership level. You cannot stack the code with other Sephora discount codes, but you can use it on top of gift cards you have already purchased — which is where the GiftCards.com hack comes in.
The event runs both in physical Sephora stores and online at sephora.com. In-store, you just mention the code or show your Beauty Insider account at the register. Online, you enter the code in the promo field during checkout.
What's on Sale
Essentially everything at Sephora is on sale during the Savings Event — with a few exceptions. The discount applies to:
Skincare — moisturizers, serums, cleansers, masks, SPF
Makeup — foundation, concealer, eyeshadow palettes, lip products
Haircare — shampoos, conditioners, styling tools, hair masks
Fragrance — perfumes, colognes, gift sets
Tools — makeup brushes, beauty blenders, hair dryers, straighteners
Sephora Collection — Sephora's own private label brand (often sells out fast)
What is not included:
Sephora gift cards — you cannot use ALLONSALE to buy gift cards
Charity items and donations
Some limited-edition collab products — check the product page for exclusions
Services — makeovers, beauty classes, and spa treatments are excluded
The discount applies to full-size products, travel sizes, and holiday gift sets alike. This is why the November event is such a big deal — you can stock up on skincare you use year-round at 10 to 20 percent off, and also grab holiday gift sets for friends and family at the same time.
How to Claim Step by Step
Check your Beauty Insider tier. Log into your account at sephora.com and look at your profile page. It will show whether you are Insider, VIB, or Rouge, and how much you have spent this year.
Sign up if you are not a member yet. It is free. Go to the Beauty Insider sign-up page and create an account. You will start at the Insider tier with 10 percent off.
Optional: Buy a discounted gift card first. Go to GiftCards.com, search for Sephora e-gift cards, use code GIFTMORE to get a $10 bonus on any $100 purchase. Wait for the e-gift card email, then use that gift card as your payment method at Sephora.
Shop online or in-store. Add items to your cart. Online, enter code ALLONSALE in the promo code field at checkout. In-store, tell the cashier you want to apply the Savings Event discount.
Use your gift card as payment. If you bought a Sephora e-gift card via GiftCards.com, enter the gift card number and PIN as your payment method. The ALLONSALE discount will still apply on top.
Check out and confirm. Make sure the discount appears in your order summary before you pay. The order must be placed by midnight ET on November 9.
Who Is Eligible
Every Beauty Insider member is eligible for the Sephora Savings Event. The tier you are in determines your discount percentage.
Tier | Annual Spend Required | Discount |
|---|---|---|
Insider | $0 (free to join) | 10% off |
VIB | $350 per year | 15% off |
Rouge | $1,000 per year | 20% off |
The annual spend year runs from January 1 to December 31. Your tier is based on how much you have spent on merchandise at Sephora (excluding gift cards and services) in the current calendar year. If you are close to the $350 VIB threshold or the $1,000 Rouge threshold, the Savings Event itself can push you over — but note that the discounted amount does not count toward your annual spend total.
You earn points on what you actually pay, not the original price.
Even if you have never spent a dollar at Sephora, you can sign up for free today and immediately get 10 percent off your first order during the event. The Beauty Insider program is free to join and has no annual fee.
Important Fine Print
A few details are easy to miss and can cost you money or leave you disappointed.
First, the promo code is ALLONSALE, and it is a single-use per order. You can use it on as many orders as you want during the event window, but each order needs the code entered separately. You cannot apply it retroactively to orders placed before your tier's access date.
Second, the gift card stacking trick works like this: buy a Sephora e-gift card at face value through GiftCards.com, apply code GIFTMORE at checkout to get a $10 bonus card on a $100 purchase. Then use the Sephora gift card as your payment method on sephora.com. The ALLONSALE discount comes off the merchandise subtotal, and then the gift card covers the discounted total. The combined savings depend on your tier:
Insider (10% off): Spend $100, pay $90 after discount, plus you got $10 bonus from GIFTMORE. Effective savings: roughly 19 percent.
VIB (15% off): Spend $100, pay $85 after discount, plus $10 bonus. Effective savings: roughly 24 percent.
Rouge (20% off): Spend $100, pay $80 after discount, plus $10 bonus. Effective savings: roughly 28 percent.
Third, popular items sell out fast. In past years, Sephora Collection bestsellers and limited-edition holiday sets have sold out within the first 48 hours of the event. If there is a specific product you have your eye on, do not wait until the last day. Shop on November 3 or 4 if you can.
Fourth, the discount does not apply to gift card purchases themselves. You cannot buy a Sephora gift card with the ALLONSALE code and get 20 percent off the gift card. But the GiftCards.com GIFTMORE bonus is a separate promotion, not a Sephora discount, so it stacks fine.
Fifth, returns are subject to Sephora's standard return policy. If you return an item you bought during the event, the discount is factored into your refund — you get back what you actually paid, not the original price.
Frequently Asked Questions
How do I know if I am Rouge, VIB, or Insider?
Log into your Sephora account on the website or app. Your tier is displayed at the top of your profile page, along with how much you have spent this calendar year and how much more you need to reach the next tier. You can also ask a sales associate in-store to look up your account.
If you have never signed up, you are automatically Insider — the entry-level tier with 10 percent off. Read more on the Sephora Beauty Insider page.
Can I use ALLONSALE more than once?
Yes. You can use the code on multiple orders throughout the event window. Each order needs the code entered individually. There is no limit on how many times you can use it — as long as the order is placed before midnight ET on November 9. You can also use it in-store, either by mentioning the code at checkout or by having your Beauty Insider account scanned.
Does the discount work on holiday gift sets?
Yes. Holiday gift sets and limited-edition seasonal products are included in the Savings Event, as long as they are sold by Sephora (not by a third-party marketplace seller). This makes the November event a great time to buy holiday gifts — you get the gift set at 10 to 20 percent off, and you are done with your holiday shopping before December.
Some of the most popular sets, like the Kiehl's holiday skincare sets, tend to sell out early.
What is the best way to stack the discount for maximum savings?
The optimal stacking strategy is: first, buy a Sephora e-gift card through GiftCards.com using code GIFTMORE to get a $10 bonus on a $100 purchase. Second, shop on sephora.com using that gift card as payment. Third, enter code ALLONSALE at checkout for your tier discount.
For Rouge members, this adds up to roughly 28 percent off the final price. For example, a $100 Charlotte Tilbury lipstick would cost about $72 out the door when you factor in both discounts. Always verify the current GIFTMORE terms on the GiftCards.com site, as promotions change.
Is Sephora or Ulta cheaper during the holiday sale?
Ulta runs its own 21 Days of Beauty event in November, typically overlapping with the Sephora Savings Event. The comparison is not straightforward: Sephora offers a flat percentage-off across everything (10 to 20 percent), while Ulta features specific products at 50 percent off on rotating days.
If you want to buy a lot of different brands at once, the Sephora tier discount is usually better. If you have your eye on one specific Ulta-exclusive brand, the 50 percent-off days might win. You can check the Walmart Black Friday 2026 dates too, in case you want to time your entire holiday shopping season.
What happens if my favorite product sells out during the event?
If a product sells out during the Sephora Savings Event, you can usually join the waitlist on the product page. Sephora restocks popular items periodically during the event window. If it does not come back, your backup options include checking the brand's own website (though you will not get the Sephora discount) or waiting until Black Friday, when individual brands often run their own promotions.
The CVS Beauty Day and Target beauty events are alternatives if you need to restock basics.
Similar Deals Worth Checking Out
If you are stocking up on beauty this November, there are other free beauty samples and promotions running alongside the Sephora Savings Event.
Kiehl's is offering a free Collashot Plumping Serum sample with any order, and Target has free beauty gift events at stores throughout the holiday season.
For a broader view of the November sales calendar, our Walmart Black Friday 2026 dates announcement covers the start time and early access details. The Sephora Savings Event ends before Black Friday, so it is the first major discount event of the holiday shopping season.
About Sephora
Sephora is a multinational beauty retailer headquartered in Paris, France. It was founded in 1970 by Dominique Mandonnaud and is now owned by LVMH Moet Hennessy Louis Vuitton, the world's largest luxury goods conglomerate. Sephora operates more than 2,700 stores in 35 countries, including over 500 locations in the United States.
The retailer is known for its broad assortment of prestige beauty brands — including Dior, Charlotte Tilbury, Drunk Elephant, La Mer, Fenty Beauty, NARS, and many others — alongside its own private label, Sephora Collection. The Beauty Insider loyalty program, launched in 2007, has more than 30 million members in the U.S. alone.
The annual Savings Event, held every November, is one of the most anticipated beauty sales of the year. You can learn more on the Sephora Wikipedia page.
