Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 1
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 2
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 3
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 4
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 5
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 6
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 7
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 8
Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for - image 9
Price Drop

Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for

-36%

$1598.00

$2500.00

Current Price
$1598.00
List Price
$2499.99
30-Day Avg
$2499.99
Lowest Ever
$1598.00
ASIN
B0HD83ZDRC
Model
K77XR8C
Color
Black
Size
77 Inch
Verified Low Price!

Best for

  • OLED TVs Shoppers
  • Sony Fans

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Price History

Price history chart is not available

Details

PURE BLACK OLED CONTRAST: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
POWERFUL TV PROCESSING: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions. Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
YOUR FAVORITE STREAMING APPS IN ONE PLACE: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more with Google TV.
STUDIO CALIBRATED PICTURE: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix and Prime Video.
PERFECT FOR PLAYSTATION 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
MORE IMMERSIVE MOVIE EXPERIENCE: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
CRYSTAL CLEAR PICTURE: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
BLUR FREE ACTION: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .

Deal Summary

This Sony deal offers the Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for for $1598.00 USD, down from $2500.00 USD, representing a 36% discount. Last verified on .

Current Price
$1598.00 USD as of
Original Price
$2500.00 USD
Discount
36% off
Brand
Sony
Category
Electronics
ASIN
B0HD83ZDRC
Last Verified

Why this deal is notable

The current 36% discount is one of the lowest prices we have tracked for the Sony 77 Inch BRAVIA XR8C OLED 4K HDR Smart Google TV (K-77XR8C) for in the last 90 days on Amazon. Stock is currently available on Amazon as of October 6, 2026.

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